A little about me.
Past work and clients timeline
After graduating in Transport and Product Design from Coventry Uni in 1995 I have pursued a design career spanning multiple sectors including Aircraft interiors, Medical and drug delivery, Food packaging, Telecoms, FMCG, Illustration for publications and in recent years Branding.
I specialise in delivering designs which reflect the brand qualities and demographics which then feeds into Qualitative research and beyond. Along with partnering teams in product design and research programmes I also develop ideas in live workshops where I could be developing & storyboarding product journeys or forging and interpreting consumer insight platforms for new product concepts.
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I like to create impact with solid, insightful designs for a wide array of fantastic companies directly and also via branding and design consultancies, here are just a few of them;
Stella Artois, Kellogg’s, AstraZeneca, GSK, Novo Nordisc, Singapore Airlines, Samsung, Dorset Cereals, M&S, Mothercare, Bel Group, AT&T, GNER, Electrolux, Smith & Nephew, SKY, Jagermeister, Muller, Cadbury, Leffe, Dole, Glanbia, Classic & Sports Car magazine.
I can help with your project if you need…
A creative to help realise and craft your idea.
Impactful qualitative design visuals to work with your consumer insight platforms.
A creative additive to work alongside your research or design team.
A designer to help steer creative direction.
1995 - 2001 - PDD - Product Designer
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2001 - Set up 'J Leddy Designs'
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2001 - 2005 - JPA – Singapore airlines new first class seat design & development.
GSK – New drug delivery device concept development.
PDD – AT&T new dect phone design for US market.
JPA - GNER complete interior design programme responsible for seat and tables.
Mothercare - Infant travel system design and working prototype.
JPA - Singapore airlines A380 business class seat design programme.
JPA - Singapore airlines Boeing 777 first class seat design programme.
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2006 -2010 - Whatif? Various creative briefs for a wide selection of clients.
Kellogg’s ‘All brands’ designer and illustrator.
JPA - Singapore airlines new business class seat design pitch.
2010 - 2015 - DCA – Stella Artois new European branding.
Kellogg’s all brands designer / Various brand agency design support.
Team – Various Medical device design programmes.
Anatomy – Smith & Nephew various medical packaging and communication briefs
Brand Potential – Various brand packaging briefs.
2016 -2020 - Brand Genetics – Multiple brands including Cadbury, Muller, Stella Artois,
Jaggermeister, Mission, Inbev, Mondelez.
Kellogg’s – ‘All brands’ designer.
Founded 'Hurtle Print Works' - Classic Car Artworks for collectors and clubs.
BMW - Illustrations of many classic BMWs
2020 – 2023 - Classic & Sports car magazine - Provide illustration every month/
Glanbia - Brand packaging design across multiple products.
Brand Genetics – Multiple brands including Kellogg’s, Milka, Robinsons, Britvic
Kellogg’s – New cereal brand development.
